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born: New Delhi, India
education:
employment:
My exposure to diverse socio-economic, political and cultural juxtapositions over the last few years has made me aware of the human impact on the world. I find that people in different cultures have a unique underlying, unspoken language. I have tried to explore this language by making work to understand how people engage with design and translate the messages. My goal always is to keep the idea simple. I believe my training in the pre-computer era of design in India has helped me develop these skills. It is important not only to communicate my personal thoughts but also deliberate strong and meaningful messages that have a wider social relevance. I find that participating in the culture I live in and educating an apathetic audience is a difficult yet meaningful objective. |